UX Software Tools
  • Client
    SHIFT Outdoors
  • Year
    2004
  • Services
    UX - UI - Development - Branding
  • Website
    offline

What are SHIFTRewards points?
SHIFT Rewards is an online loyalty program initiated with every first order increasing customer retention and engagement. Exclusive emails were utilized for loyalty members driving shoppers to repeat purchases with strategic triggers and branded Reward cues. The checkout process was customized, and rewards built into the confirmation process. The program was highly successful and generated significant repeat customer volume.

UX Sigmacon White Board Session
SHIFT Outdoors Site Map - AXURE
Sigmacon Site Map
SHIFT Rewerds Checkout Screens UI / UX Layouts
SHIFT Rewerds Program Screens
  • Client
    Sigmacon
  • Year
    2011
  • Services
    UX - UI - Development - Dynamic Navigation
  • Website
    offline

Sigmacon Aesthetics Statement of Work defined over 100 pages required with navigational flow and architecture requirements to be determined. Whiteboarding sessions defined content areas, functionality, and secondary navigational aids for the client. Sitemaps and wireframes further identified functionality and secondary navigational requirements. Dynamic navigation with descriptions added additional navigational functionality that was built to be edited from a text file for scalability.

Understanding their customers was critically important for the visual-design experience. The response to skin conditions & products with an empathetic approach to customer engagement was also identified. This consideration changed depending on the product category.

UX Sigmacon White Board Session
Sigmacon UX Meeting Discovery
Sigmacon Site Map
Sigmacon Category Page - UX Outcomes
  • Client
    Kia Motors Canada
  • Year
    ----
  • Services
    UX - UI - Development - Motion Graphics
  • Website
    offline

Client engagement involved the creation of a full content managed and driven Media site for Kia's dealer network. This included UX, flow charts, wireframing confirming high quality user experiences. Full creative delivery; data and application development for front and back-end functionality; QA assesment and migration to Kia's servers. The project was a sucess leading to a secondary component for a Kia Rio micro-site employing motion graphics and continueing maintenance on Kia's primary marketing site.

Kia Motors Canada StoryBoard
Kia Motors Canada - Story Board
Kia Motors Canada Media Site UX

UX User Expereince Design

Usability, requirements gathering, and documentation prior to the start development helps a project team ensure that user outcomes enhance the experience in our applications. Well-designed products and services will deliver value to our customers projects and instead of just meeting business goals.