SHIFT Outdoors a privately held ecommerce retail start-up with customers in Canada, the US, and UK. Award winning site with extensive customizations for UX and interface design ahead of its time. Strategic digital campaigns and PPC marketing drove traffic to this successful platform. Extensive low and high-fidelity prototyping; extreme customization and visual-design leveraging identity and brand-positioning in the outdoor sporting community. Customized sales funnels building customer journeys featuring lifestyle images and copy building branded experiences increasing engagement and conversion. Customized loayalty program built into checkout systems.

  • Client
    SHIFT Outdoors
  • Year
    Launched 2004
  • Services
    UX Prototyping - Visual Design - Digital Marketing
  • Website
SHIFT Outdoors Mobile
SHIFT Outdoors Award Winning Web Site Build
SHIFT Outdoors Artboards Adobe XD

SHIFT Outdoors

This project completed and online in 2004. Won Awards for eCommerce innovation in design and development. Ahead of trends, significant process was established with wireframes and user testing ensuring the site was fluid and easy for the end user. The site was built and operated in Ontario Canada.