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SHIFT Outdoors, a leading destination for online shoppers seeking outdoor fishing products wanted to build an streamlined, intuitive user experience online. A partnership with VerticalChaos provided a strategic relationship leveraging expertise in marketing and identity driven experience-design required to build a world-class customer experience in this channel.
Challenge & Solutions
SHIFT first needed a comprehensive identity package creating a brand strategy for this new e-commerce enabled company. VerticalChaos provided an identity package along with superior site functionality and navigation; critical success factors in working with online media.
VerticalChaos launched an extensive study of e-commerce strategy designing an efficient, enjoyable shopping experience identifying products groups to targeted consumer markets.
Secondly SHIFT needed to launch a comprehensive marketing plan that transcended media channels reflecting the company's marketing vision. Initial promotional activities were prioritized to provide immediate feedback and shape strategy for this growing company.
Combined with scalable solution architecture, SHIFT Outdoors is assured a solution that will allow this company to grow reinforcing their brand and providing measurable results for the investors.
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