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Foster Pontiac is a vibrant customer focused automotive dealer, serving the GTA for over fifty-one years. Foster's staff has raised the standard of customer loyalty and retention through aggressive CRM strategies delivered by award winning Sales Consultants.
Challenge
The General Manager of Fosters Pontiac, Mark Murphy needed to launch a new online marketing effort that supported email campaigns, offline advertising efforts, and built a stronger relationship with its new and existing clientele.
Product Solution:
VerticalChaos listened to Freeway's needs and delivered a custom product solution allowing Foster to link to third party e-commerce suppliers and develop online processes to allow consumers to enroll in activities, make auto sales requests, deliver monthly promotions and book service appointments.
Beyond business strategy VerticalChaos created a new online identity exceeding Fosters own expectations, helping them re-brand and strengthen awareness in this busy automotive channel.
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